We Love Promoting EqualityCard™ A Credit Card that Gives Back to the LGBT Movement

EqualityCard Plastic ImageFor more than a year, CreagerCole Communications has worked closely with our client, EqualityCard™, to introduce this unique credit card start-up to the LGBT movement and generate positive visibility for the company. EqualityCard™ revolutionizes fundraising for non-profits by allowing business and consumer cardholders to make tax-deductible donations equal to 1 percent of their purchases to the LGBT non-profit of their choice, with no out of pocket expense to the cardholders or the non-profits.

Since its official launch last February, EqualityCard™has added a considerable number of non-profit affiliates to its list of key partners. Non-profit

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affiliates are able to add their profiles to EqualityCard’s™ non-profit donation portal, which allows EqualityCard™ members to browse and select non-profits that will be receiving 1 percent of the proceeds of all of their purchases. CreagerCole has worked as the company’s LGBT liaison, introducing the startup to many of the LGBT non-profits that have eventually become affiliates. CreagerCole’s deep ties to the LGBT movement have contributed to these key partnerships.

In addition, CreagerCole has generated a number of articles about the initiative, including this feature in My So Called Gay Life, and this coverage in dot429. Additionally, we have secured visibility for EqualityCard™ in Denver’s OutFront Magazine, at the Pink Banana Blog and at GayMonde.com, as well as placing a second article in My So Called Gay Life.

CreagerCole Communications also joined the EqualityCard™ team at the National Gay and Lesbian Task Force’s “Creating Change” Conference in Houston last January to boost awareness about this fundraising tool. We also represented EqualityCard™ at the GLBT Expo in New York City last March.

Elizabeth Akalin, Rainie Cole, Nick Lepetsos, Cindi Creager at Creating Change Conference

Elizabeth Akalin, Rainie Cole, Nick Lepetsos, Cindi Creager

We are extremely proud to be working with EqualityCard™ Founder/CEO, Nick Lepetsos, and the entire EqualityCard™ team. We believe this endeavor has the potential to greatly increase giving in the LGBT non-profit world, and look forward to continuing our promotion efforts for years to come.

CreagerCole Communications is a boutique PR firm experienced in LGBTQI issues. We provide media relations, media training and message development.

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