University of Utah Professor Praises Cindi Creager for “Oprah” Experience

Cindi Creager and Dr. Lisa Diamond, Ph.D., at Harpo Studios in Chicago following Diamond’s appearance on The Oprah Winfrey Show

In March, 2009, I helped Middle America learn more about women who come out as gay later in life, when I placed bisexuality expert Dr. Lisa Diamond, Ph.D. onto The Oprah Winfrey Show to discuss fluidity in women’s sexual orientation. I also media trained Diamond prior to her appearance on the program. The show reached Oprah’s estimated 8-million daily viewers shedding light on a vitally important LGBT topic.

Diamond had very kind words to share about her experience:

“As an academic, I admit that I know very little about the world of publicity and media relations, and I never devoted much thought to strategies for disseminating my research findings to a broader audience. But Cindi Creager really dove in like ‘Superwoman,’ and managed to garner more attention for my research and my book, Sexual Fluidity, than I would have ever imagined, most notably a booking on ‘Oprah’ (I still have to pinch myself). What made her so successful in this, I think, is that she completely understood and respected the core message of my work, and she also completely understood and respected what the Oprah producers were looking for. She has a ‘matchmaker’s’ sense of how to place the right message in the right outlet. The results speak for themselves. I feel fortunate to know her.”

It was an honor to work with Dr. Diamond and I look forward to providing more media training and media relations services in the future.

 

 

Cindi Creager is the co-founder of CreagerCole Communications LLC, a boutique public relations firm with expertise in LGBTQI issues.

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