As an academic, I admit that I know very little about the world of publicity and media relations, and I never devoted much thought to strategies for disseminating my research findings to a broader audience. But Cindi Creager really dove in like ‘Superwoman,’ and managed to garner more attention for my research and my book, Sexual Fluidity, than I would have ever imagined, most notably a booking on ‘Oprah’ (I still have to pinch myself). What made her so successful is that she completely understood and respected the core message of my work AND what the Oprah producers were looking for. She has a ‘matchmaker’s’ sense of how to place the right message in the right outlet. The results speak for themselves.