In the last few months, CreagerCole has managed a significant number of media placements in prominent national and regional media outlets for our PR client, the Transgender Legal Defense & Education Fund.
The Los Angeles Times and The New York Times included TLDEF’s favorable views on a decision that will make San Francisco’s county jails among the first in the nation to house transgender inmates based on gender identity.
Mashable highlighted TLDEF’s point of view in a comprehensive article about transgender teens in America, allowing the organization to share insights about how family rejection of trans teens can lead to homelessness.
CNN.com also asked TLDEF to weigh in on the rights of transgender students in its coverage of Missouri teen Lila Perry’s fight to use the girls’ bathroom and locker room at her high school.
The Associated Press interviewed TLDEF about a judge’s decision allowing a 48-year old transgender woman to obtain gender reassignment surgery, quashing her her parents’ request to deny her that care and their baseless claim that she was mentally incompetent.
The Los Angeles Times included TLDEF’s opinion about TSA agents’ mistreatment of transgender people in airports in story about a transgender woman who was recently detained and harassed at Orlando International Airport.
MTV News included TLDEF’s insights and information about the “Name Change Project” when it delved into the issue of name changes for transgender people. The article contrasted how quickly Caitlyn Jenner was able to legally change her name compared the everyday transgender people, who often face obstacles during the process.
Locally, WHAG-TV covered TLDEF client Kristen Skinner’s triumphant return to the West Virginia DMV to update her driver’s license after the agency changed its photo policy to allow transgender people to be photographed as they appear on a regular basis. The change came after TLDEF threatened a lawsuit against the DMV over its previous discriminatory photo policy.
The Denver Post broke the story of TLDEF’s work to reverse Aetna’s discriminatory decision to deny coverage for a Colorado transgender woman’s medically necessary gender reassignment surgery.
Finally, the Associated Press along with several local Wisconsin outlets covered TLDEF’s condemnation of a pending Wisconsin bill that would hurt transgender students by banning them from using bathrooms and locker rooms consistent with who they are.
TLDEF Executive Director Michael Silverman recently praised CreagerCole’s efforts:
“Our work places us in the media spotlight frequently and it’s important that we have a coordinated strategy for working with the press. Cindi and her team are always there for us. They coordinate our media plans, respond to inquiries and manage all of the often-intense work of interacting with members of the press. More often than not, the work is very time-sensitive. CreagerCole handles it all efficiently and professionally, allowing us to get our message out while focusing on the legal work that we’re here to do.”
CreagerCole is honored promote TLDEF’s vital work through major press placements. The more the American public reads about the issues facing the transgender community the closer we move toward changing opinions in favor of transgender equality.