Ensuring Great Press Visibility for Transgender Rights Group, TLDEF

TLDEF Logo Rect jpgIn the last few months, CreagerCole Communications has helped secure extensive press attention for the Transgender Legal Defense & Education Fund (TLDEF). Some highlights include an op-ed in the Sunday edition of the New York Daily News in August that honored transgender Harlem resident Islan Nettles one-year after her killing, and called for authorities to bring justice in her case once and for all. “For the transgender community — scarred by a long and difficult history of violence and an often uneasy relationship with law enforcement — the vacuum of information makes reasonable community members question whether or not resources are truly being directed towards this investigation,” wrote TLDEF Executive Director Michael Silverman.

We also placed TLDEF in an August USA Today story about a transgender teenager in New Jersey who was facing discrimination at her middle school.

In September 2014, we helped garner significant media coverage for TLDEF’s federal lawsuit on behalf of 16-year-old Chase Culpepper, a transgender teen who was denied the right to wear everyday makeup in her driver’s license photo. Dozens of media outlets spotlighted the case, including CNNFOX News ChannelThe Associated Press,The New York TimesThe Los Angeles TimesThe AdvocateBuzzfeed and many more. In addition, Chase Culpepper and her mom Teresa appeared live onMSNBC to discuss the case with anchor T.J. Holmes. (At the time of the incident and lawsuit filing, we referred to Chase as gender nonconforming and used male pronouns in accordance with her wishes. That is reflected in these media reports. Chase has since begun identifying as transgender and using female pronouns and our discussion of her case reflects that here.)

Most recently, we coordinated press coverage for TLDEF and three of its plaintiffs in the Associated PressCapital, and DNA Info as they testified before the New York City Council Health Committee, urging the council to end the city’s discriminatory birth certificate policy.

The coverage has ensured that millions of Americans have learned about TLDEF’s work. This kind of visibility helps move public opinion in favor of transgender equality. CreagerCole looks forward to ensuring a continued positive media presence for TLDEF in the months ahead.

CreagerCole Communications is a boutique PR firm experienced in LGBTQI issues. We provide media relations, media training and message development.

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